Transforming Order-to-Delivery at LT Foods
The Challenge
LT Foods, a leading FMCG brand, identified opportunities to enhance its Order-to-Delivery (O2D) process. The average cycle time had gradually extended to 12 days, influencing cash flow, revenue timing and customer experience.
Manual order booking and approvals added time at the start of each transaction, while demand–inventory alignment occasionally resulted in stock imbalances at depots. Coordination between sales, planning and logistics, along with truck placement timelines and limited real-time visibility, also affected overall efficiency.
Without a unified digital system, teams continued to rely on manual tracking and follow-ups, making it harder to easily spot delays or streamline ownership. Customers at times faced variations in delivery timelines and reduced order visibility.
The leadership saw this as the right moment to create a faster, more transparent and data-enabled O2D process that would support long-term growth and enhance customer confidence.
The Approach
PBOPlus was engaged to cut the O2D cycle nearly in half by re-engineering processes with automation, logic-based planning, and ERP integration.
Diagnostic & Key Interventions:
Mapped the existing
Mapped the existing O2D cycle across order booking, planning, logistics, and delivery to identify manual interventions, non-standardised processes, and visibility gaps.
Direct Order Capture:
Auto SO creation through ERP eliminated manual PO communication, reducing booking TAT by 80%.
Logic-Based Prioritisation:
Automated sequencing and credit checks improved uniformity.
Inventory Optimisation:
Linked demand forecasts to inventory allocation with weekly S&OP planning.
Smart Logistics Planning:
Anticipation-based truck planning and SLA-driven placement reduced GIGO TAT by 60%.
Real-Time Tracking & Customer Transparency:
ERP dashboards, POD digitisation, and single-view order tracking improved visibility and trust.
The Execution
- Rolled out ERP-integrated modules for order booking, inventory planning, and logistics.
- Automated truck tracking and real-time dashboards gave control rooms end-to-end visibility.
- Standardised order forms, job cards, and escalation protocols ensured accountability across sales, planning, and logistics teams.
- Established a feedback-driven system to continuously monitor the transporter’s efficiency and customer satisfaction.
The Results
The transformation was swift and measurable:
Order-to-Delivery TAT Reduced from 12 days to 6.5 days (45% cut).
Order Booking TAT Reduced by 80%, improving booking-to-dispatch conversion.
Truck Placement & GIGO Reduced by 60%, improving logistics flow.
Inventory Efficiency Optimised across depots and warehouses, cutting shortages and delays.
Customer OTIF Improved from 75% to 90%, boosting satisfaction and trust.
Single Source of Truth Customers gained real-time order visibility, reducing escalations and improving service experience